How to Harness the Passion of a New Generation of Collectors

‘Change For Coins: How to Harness the Passion of a New Generation of Collectors’ is the title of the Mint Directors Association’s upcoming webinar focusing on collectibles and leveraging product launches to grow brand loyalty and optimise commercial opportunities. 

Taking place on Wednesday 19 March, participants have the option to attend either the morning session at 10am GMT or the afternoon session at 6pm GMT. The webinar was rescheduled at the end of last year to ensure maximum engagement and attendance from the audience. 

While coin collecting is one of the world’s oldest hobbies, the needs and wants of collectors – and how to reach them – is ever evolving. Appealing to their unique motivations and preferences warrants a fresh approach, says the MDA, hence this webinar on the topic.