Australian Mint Turns to New Platform for Online Sales

The Royal Australian Mint has teamed up with EQL, the commerce platform built to ensure reliable and fair product launches, to improve its e-commerce infrastructure and the experience for collectors as they aim to get their hands on new coins.

In addition to producing Australia’s circulating coinage, the Mint is a leading producer of numismatic coins for collectors, with hobbyists worldwide seeking out its limited edition, commemorative and otherwise special products. However, collectors have faced site crashes, longer than preferred loading times and competition with bots when attempting to buy collectible coins online.

‘The death of Queen Elizabeth II and the coronation of a new monarch have encouraged a new-era coin collector, which has increased the interest in our coins on release days,’ said CEO Leigh Gordon. ‘Added to this, the use of malicious automated purchasing systems attacking our site, has resulted in our systems struggling to manage the exceptionally high volume of traffic we receive.’