Royal Dutch Mint Boosts Its Capabilities
The Royal Dutch Mint (RDM) has announced the launch of a new category of products available for purchase on its e-commerce sites – bullion coins. As part of its announcement, the RDM noted its pre-existing longtail strategy, selling not just its own products but also foreign and numismatic coins, for its e-commerce platforms.
However, the support of partner and parent company Heimerle + Meule has enabled the RDM to offer precious metal products whose value are more vulnerable to global events and changing metal prices. Products include the Canada’s Maple Leaf, Austria’s Philharmoniker, and South Africa’s Krugerrand.
Helsinki Mint producing Finnish coins
Separately, the RDM announced last month that it will produce Finland’s new coins under the brand name of Helsinki Mint. The new brand will take responsibility for minting both Finland’s official circulation coins and the issuance of commemoratives.
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