Introducing... HM Precious Metals

Precious metal producer and supplier Heimerle + Meule Group has announced its rebranding to HM Precious Metals, with immediate effect. The rebranding has occurred in the course of the Group’s ongoing internationalisation and, it says, is an adaptation of the company’s name to optimise it for worldwide use.

The company accompanied the announcement with a strapline further detailing the motivation behind its name change – ‘a name that is easy to remember, understandable worldwide and easy to pronounce’.

As more and more partners join the Group, it has now become time for a combined internationally unifying image, said the newly branded HM Precious Metals. In addition to the name change, the company’s logo and those of its subsidiaries have also been revised, with the new, modern design reflecting its ‘innovative strength and [our] commitment to the highest quality’. The gold caster remains central to the new logo designs, with ‘Part of HM Precious Metals’ added below each partner company name – which includes the recently acquired Reischauer, Royal Dutch Mint, Osborne Mint, and Tools & Dies (see CMN January 2024).